Friday, December 27, 2019

The Use Of Shoplifting And Its Effects On Society - 859 Words

Many people suffer from some kind of mental illness. Often when people are caught shoplifting they blame it on kleptomania or some other kind of psychological disorder. Most people cannot fathom the idea of someone accidently placing some merchandise in their pockets and walking out of the store without paying. This is why it is hard to tell if someone is lying when they say they have an illness. Not a lot of people call it a crime. Shoplifting has been linked to impulse control, substance abuse, bipolar disorder, personality disorders and many others. Most individuals with an illness steal as a way to cope with unwanted thoughts or feelings. People with an impulse disorder are unable to resist the urge to steal objects that they may not even need. Even though kleptomania is one of the illnesses that cause people to shoplift, a vast majority of shoplifters are clinically depressed. â€Å"Only very few of the many convicted shoplifters are referred to the psychiatrist†, (Anonym ous, 1955, pp. 1422). There are many 12 step programs available for people that have shoplifting problems. No studies have been done to evaluate their success. Peer pressure Everyone knows what it feels like to want to fit in to a group and participate in some kind of dangerous activity in order to look cool. Peer pressure can contribute to some of the shoplifting that happens today, especially in the younger crowd. Most people do not realize how serious shoplifting really is. There’s no distinctive typeShow MoreRelatedStealing: Theft and Store1134 Words   |  5 PagesCost to Society For Shoplifting Shoplifting is a major problem in today life. The temptation of not paying for something, just hiding it away and saving your own money is a large factor for some people. The culprit just thinks he’s getting a product for free and doesn’t know what he’s actually doing to himself and the community. Negative effects of shoplifting effect business owners, business customers, teenagers, and society as a whole. When a theft from any business occurs, it is harmful to everyoneRead MoreLarceny: Theft and Extremely Important Resources Essay1382 Words   |  6 PagesLarceny is defined as the wrongful taking and carrying away of the personal goods of another from his or her possession with intent to convert them to the takers own use. To bluntly say it, larceny is stealing from others. No matter what the motives or reasons behind stealing are, it is still wrong. I imagine there is a multitude of motives for someone to convince himself or herself that it is worth the ris k to steal something. Some other people might also not have the conscience to feel wrongRead MoreTeenagers Today Lack Moral Values and Self-Discipline Essay644 Words   |  3 Pagesinflicting torture upon less able people. As fewer people lack the morality to help the needy, even Community Involvement Projects have to be forced upon students. The masses of the youths today have little regard for moral values. As society is under the more ‘open-minded’ western influence, many teens are just blindly following trends, placing peer pressure and the desire to fit in over their own moral values. One example is the fact that promiscuity is on the rise. ManyRead MoreThe United States The Criminal Justice System856 Words   |  4 Pages and when he was found shoplifting the family was able to obtain a social worker to help them solve the underlining issues that their child had (Marc Mauer lecture). The parents then spoke to the police, and prosecutor to let them know what they were doing in order to resolve their child’s issues, and the prosecutor decided to drop the case, do to the steps that the family was already taken (Marc Mauer lecture). In the second scenario another teenager was found shoplifting, but his family did notRead MoreCriminal Code Of The United States Essay1585 Words   |  7 Pageswant to use the stun gun on him but if you don’t leave I’m going to use it. Her ex-boyfriend got scared and ended up leaving. But under Massachusetts law by definition, Caetano was a criminal because the possession of the stun gun was illegal even though the stun gun could have s aved her life. In September of 2011, police officers were called to a shoplifting incident at the Ashland Massachusetts supermarket Caetano and another person were identified as potential accomplices to the shoplifting incidentRead MoreSpeech: Against Capital Punishment Essay1185 Words   |  5 Pagesthe punishment is in use, with those countries where it has been abolished. Capital punishment violates the right to live, a right everyone has even if they are mass murderers. Crimes punishable by death include rape, murder, adultery and kidnapping, all which should be punishable in a more civilized way and not by the death sentence. All in all, there are thirty-five crimes punishable by death, ranging from assassinations to shoplifting. As a community, we shouldRead MoreThe Population Of St. Paul s Informed On The Consequences Of Crime1406 Words   |  6 Pagesand reliable conclusions, quantitative survey research through the use of structured questionnaires is used. Questionnaire was chosen to gather information on villagers since; adequate information can be collected from a large size of the villagers in a short period of time and in a cost effective manner. Also, the information captured from villagers and quantified through the use of charts, graphs and table with limited effects to its validity and reliability. The structured questions allowed forRead MoreThe Effects Of Consumer Behaviour On Consumer Behavior1986 Words   |  8 PagesCONSUMER MISBEHAVIOUR This essay, firstly, seeks to explain the meaning of consumer behaviour. Secondly, the essay will critically analyse consumer misbehaviour. Respectively, Binge drinking, illegal downloading and shoplifting will be given as examples to make misbehaviour term understandable. The essay will focus on the reasons and impacts of misbehaviour. Finally, the essay will give some statistics and pieces of advice to prevent consumer misbehaviour. When people live, they have to do some choicesRead MoreArgumentative Essay On Peer Pressure1532 Words   |  7 Pagesteenage years. It is natural, healthy and important for children to have and rely on friends as they grow and mature.† These friendships can offer both positive and negative influences on a young adolescents life. Peer pressure does have some positive effects, but as teens get older the peer pressure only seems to impact their lives negatively. Young teens have always had issues with peer pressure and everyone should be against it because it is harmful, can be destructive, and makes adolescents do unwantedRead More Plagiarism: A Serious Crime Essay664 Words   |  3 Pagesthieves get prosecuted to the fullest extent of the law, so why shouldnà °t plagiarizers? Anyone that uses anyone elseà °s work as his or her own and receives credit should be punished to the fullest extent of the law also. This is a crime too. You are stealing someoneà °s work. People may not think that this is a serious crime because it is thought of to be just a book or an idea and how could this effect or hurt someone? But this is just as serious as stealing a car or a jacket from a store.

Thursday, December 19, 2019

Change Process Essay - 1561 Words

Step 1: Create Urgency For change to happen, it helps if the whole association genuinely needs it. Develop a sentiment genuineness around the prerequisite for change. This may empower you to begin the hidden motivation to get things moving. This isnt only an issue of exhibiting people poor arrangements experiences or examining extended contention. Open a reasonable and influencing trade about whats happening in the business focus and with your restriction. If numerous people start examining the change you propose, the urgency can build and devour upon itself. What you can do: †¢ Identify potential perils , and make circumstances showing what could happen later on. †¢ Examine openings that should be, or could be, abused. †¢ Start†¦show more content†¦What you can do: †¢ Identify the bona fide pioneers in your affiliation, and also your key accomplices . †¢ Ask for an energetic duty from these key people. †¢ Work on amass working inside your change coalition. †¢ Check your gathering for fragile ranges, and certification that you have a better than average mix of people from different workplaces and unmistakable levels inside your association. Step 3: Create a Vision for Change When you at first start considering change, there will probably be various remarkable considerations and courses of action drifting around. Association these thoughts to a general vision that people can understand easily and review. An unmistakable vision can enable everyone to appreciate why youre asking for that they achieve something. Exactly when people witness firsthand what youre endeavoring to finish, by then the orders theyre offered have a tendency to look good. What you can do: †¢ Determine the qualities that are indispensable to the change. †¢ Develop a short summary (possibly two or three sentences) that gets what you see as the inevitable destiny of your affiliation. †¢ Create a framework to execute that vision. †¢ Ensure that your change coalition can portray the vision in five minutes or less. †¢ Practice your vision talk consistently. Step 4: Communicate theShow MoreRelated Managers and the Process of Change Essays2337 Words   |  10 Pagesthe Process of Change The desperate call-to-arms, Change or Die— which can be heard echoing down the corridors of businesses everywhere — is evidence that leaders have recognised the need to change. Managers know that companies must be fast, flexible, responsive, resilient, and creative to survive. Most also know that current mind-sets, techniques, and tools are ineffective for creating such an organisation. These people are displaying the talents required to successfully negotiate change. TheyRead MoreProcess of Change Management Essay1761 Words   |  8 PagesRunning head: CHANGE MANAGEMENT Process of Change Management Process of Change Management Organizations large and small undergo change almost on a constant basis. It has been said that the only constant is change. Organizations must change in order to survive in todays global marketplace. Organizations from the smallest of mom and pop businesses to the largest multinational corporations must utilize change management principles. Change management theories are part of the process of changeRead MoreEssay on The Process of Adoption and the Need for Change2422 Words   |  10 Pagesthe process by which people take a child who was not born to them and raise them as a member of their family (Fanshel). Adoption is sometimes used as an easy way to get out of a pregnancy or raising a child. It is a very emotional process that people sometimes spend their whole lives trying to figure more information about the event. Other times it can be used to help the parents who would love to have kids, but are not able. In many cases, this does happen, but doesnt the adoption process needRead MoreGlobalization: a Process of Change that Cannot be Stopped Essay1334 Words   |  6 Pages Globalization is defined as â€Å"the process by which the experience of everyday life, marked by the diffusion of commodities and ideas, is becoming standardized around the world,† and as â€Å"a process fueled by, and resulting in, increasing cross-border flows of goods, services, money, people, information, and culture.† Presently, globalization has been transpiring at a rather rapid rate. While this increased rate of globalization is a recent phenomenon, globalization has been happening long before theRead MoreHow to Do an Oil Change (Process Essay Example)989 Words   |  4 PagesHutchinson Rosemary Mack English 091 20 October 2012 How to change your car’s oil. Having a car not only implies driving it, but also involves taking care of it, which can be expensive. Fortunately there are certain things we can do by ourselves. An oil change periodically is imperative to keep a car in optimum conditions and actually it is easier to do than it sounds. Is good to know that a car needs an oil change every 3000 to 5000 miles or 3 months, whichever comes first, whichRead MoreWriting A Writing An Essay994 Words   |  4 PagesWriting an essay has always been a difficult and tedious task in my opinion. The writing process I followed when creating the original assignment consisted of research, a rough draft, a small amount of editing, and a final draft. Researching the topic was the first step I took in writing my paper. I searched for credible and useful information that would have a positive effect on my essay. After gathering my information, I worked to create an outline that would assist in the organization and structureRead MoreThe Wri ting A Great Swoosh Of Energy1537 Words   |  7 Pages Students will write numerous essays throughout their high school years, and most teachers adapt some form of in-class editing, or peer-editing. Though the problem with this is that poor editors do not just have an effect on their own writing and their own essay, but they affect others, as well. Students do not put as much time or effort into revising as they are required to do. The rough draft is meant to be byzantine, with the understanding that a thorough editor will comb through every sentenceRead MorePersonal Narrative : A Semester Of Learning959 Words   |  4 Pagesas a research paper, a narrative, and a persuasive essay. Even so, no year has enhanced my writing skills and prepared me for what is to come as much as my seventh period English class my junior year. Through my English Composition 1113, I have improved my understanding of the importance of mechanics, word choice, and the overall writing process when writing my narrative essay, process essay, and research essay. When working on my narrative essay â€Å"Last Breath,† my teacher, Mrs. Beddingfield, revealedRead MoreApplication Essay : A Process Essay770 Words   |  4 Pagesassign an essay. The entire class lets out a groan that could be heard from miles away, however this doesn’t phase your professor. The essay is assigned: a process essay. Now what? What is a process essay? How do you go about writing one? How do you get the A you so desperately need? This paper will discuss everything one needs to know in order to write the perfect process essay such as the definition of a process essay, how to construct it, and how to use proper transitions to make the essay flow. Read MoreMy Experience With A New Running Start Student At Tcc1315 Words   |  6 Pagessuccess of my grades became crucial to me. I knew that this was the only way to receive the full benefit of this college education. Developing good work habits has become my obsession. In hopes of bettering my college experience and grades, several changes were made to my work habits. I began by changing my idea of how work was supposed to be done. In all my previous experience in education, I had been taught it was best to spend large blocks of time working on assignments. When I got to TCC, I realized

Wednesday, December 11, 2019

The French and Indian Wars was a series of wars in Essay Example For Students

The French and Indian Wars was a series of wars in Essay the Americas between the European Imperialist powers of England and France. These wars were wars over a control and expansion of their empires. The first of the wars was King Williams War, followed by Queen Annes War. Then came King Georges War and finally the biggest of the wars was the French and Indian War. In this paper I will describe the events that led to those wars. The first of the French and Indian wars was King Williams War (1689- 1697). In the summer of 1689, an Iroquois raiding party struck hard at a French settlement of Lachine near Montreal1. The French, under a new governor, initiated a counteroffensive against the English frontier. The force and amount of damage they caused did much to establish a pattern of savagery in border warfare. The English ha suffered serious losses at Schenectady, Salmon Falls, and Falmouth. The English had come to realize that the heart of New France was Quebec on the Saint Lawrence River2, and attempted its capture. A land army was to advance down the Champlain Valley toward Montreal and a fleet, commanded by Sir William Phips, was to come from Boston to the Saint Lawrence and the up to Quebec. The land army failed to get within one hundred mile of Montreal3, enabling the French governor, the comte de Frontenac, to move troops from Montreal to Quebec. By the time Phips arrived to Quebec, the city was too strongly defended to be captured4. From then on, the English retreated and the war was characterized as a small scale raiding activity, against isolated frontier settlements5. A series of attacks were executed against English fur trading posts on the Hudson Bay and on settlements in Maine and Newfoundland6. Since neither side was winning the war and becoming weary of the struggle7, a peace was arranged at Ryswick in September 1697, ending the war indecisively. After the end of King Williams War, the French resumed their expansion into the region of the Great Lakes and the Mississippi Valley8, this made the English fear that the whole trans-Appalachian West would come under the French Flag9. After the French king had secured the Spanish throne for his grandson, the Spanish Succession broke out in Europe in 1701. England entered the conflict in May 1702, this time declaring war on both France and Spain10. Now the English colonies had enemies to the south and to the north11. From 1702 to 1704, there were various expeditions on both sides to attack one another. In 1704, a party of French and Indians surprised Deerfield, Massachusetts, killing many settlers and taking others prisoner12. In 1711, the Tuscaroras Indians of North Carolina rose up against the English, but it ended two years later with the defeat of the Tuscaroras13. By 1712, since France and Spain were weakened by their widespread exertions against England and were eager for peace14. An international agreement was reached in 1713, which was called The Treaty of Utrecht. In it, Spain kept Florida, but France lost Acadia to the British15. After this, both the British and French resumed their competitive expansion into the trans-Appalachian West16. King Georges War evolved from a commercial rivalry between Britain and Spain known as the War of Jenkins Ear17. It became King Georges War when France entered as an ally to Spain. King Georges War didnt begin until 1744, when the French mad an unsuccessful assault on Port Royal18. In 1745, Governor William Shirley of Massachusetts decided to capture Louisburg. Governor Shirley appointed William Pepperell of Maine to command a New England army in that expedition19. Pepperell was assisted by the Royal Navy, which was led under the command of Sir Peter Warren20. With the assistance of each other, Pepperell and Warren made Louisburg surrender in June 1745 after a seven week siege21. .u02bbf41b7f81b299f27d6abe6cee336a , .u02bbf41b7f81b299f27d6abe6cee336a .postImageUrl , .u02bbf41b7f81b299f27d6abe6cee336a .centered-text-area { min-height: 80px; position: relative; } .u02bbf41b7f81b299f27d6abe6cee336a , .u02bbf41b7f81b299f27d6abe6cee336a:hover , .u02bbf41b7f81b299f27d6abe6cee336a:visited , .u02bbf41b7f81b299f27d6abe6cee336a:active { border:0!important; } .u02bbf41b7f81b299f27d6abe6cee336a .clearfix:after { content: ""; display: table; clear: both; } .u02bbf41b7f81b299f27d6abe6cee336a { display: block; transition: background-color 250ms; webkit-transition: background-color 250ms; width: 100%; opacity: 1; transition: opacity 250ms; webkit-transition: opacity 250ms; background-color: #95A5A6; } .u02bbf41b7f81b299f27d6abe6cee336a:active , .u02bbf41b7f81b299f27d6abe6cee336a:hover { opacity: 1; transition: opacity 250ms; webkit-transition: opacity 250ms; background-color: #2C3E50; } .u02bbf41b7f81b299f27d6abe6cee336a .centered-text-area { width: 100%; position: relative ; } .u02bbf41b7f81b299f27d6abe6cee336a .ctaText { border-bottom: 0 solid #fff; color: #2980B9; font-size: 16px; font-weight: bold; margin: 0; padding: 0; text-decoration: underline; } .u02bbf41b7f81b299f27d6abe6cee336a .postTitle { color: #FFFFFF; font-size: 16px; font-weight: 600; margin: 0; padding: 0; width: 100%; } .u02bbf41b7f81b299f27d6abe6cee336a .ctaButton { background-color: #7F8C8D!important; color: #2980B9; border: none; border-radius: 3px; box-shadow: none; font-size: 14px; font-weight: bold; line-height: 26px; moz-border-radius: 3px; text-align: center; text-decoration: none; text-shadow: none; width: 80px; min-height: 80px; background: url(https://artscolumbia.org/wp-content/plugins/intelly-related-posts/assets/images/simple-arrow.png)no-repeat; position: absolute; right: 0; top: 0; } .u02bbf41b7f81b299f27d6abe6cee336a:hover .ctaButton { background-color: #34495E!important; } .u02bbf41b7f81b299f27d6abe6cee336a .centered-text { display: table; height: 80px; padding-left : 18px; top: 0; } .u02bbf41b7f81b299f27d6abe6cee336a .u02bbf41b7f81b299f27d6abe6cee336a-content { display: table-cell; margin: 0; padding: 0; padding-right: 108px; position: relative; vertical-align: middle; width: 100%; } .u02bbf41b7f81b299f27d6abe6cee336a:after { content: ""; display: block; clear: both; } READ: How The Use Of The Diary Form Narrative Is Benefic Argumentative Essay Since in 1731, the French, had also had an advance base at Crown Point on Lake Champlain, sent parties of French and Indian raids to attack frontiers of New England and New York22. These attacks did a good amount of damage and frightened the British colonist in the area. Since neither side was near a victory in neither the American nor Europe, they were in look for peace once again. The Treaty of Aix-la-Chapelle in 1748 returned Louisburg to France23. The treaty ended King Georges War, but it didnt put an end to the hostile feelings that had been aroused. The French and Indian War, Seven Years War to the Europeans, was a colonial .

Tuesday, December 3, 2019

Marketing and Adidas free essay sample

Adidas is a primary footwear companies along with its competitors who have adopted an online e-commerce strategy to increase their sales and product awareness. Most importantly, Adidas have invested heavily into online brand building and image development and it was primarily to provide information to its consumers. In order to maximize its market share, Adidas have placed a great importance in developing their branding and marketing strategies on the net through web appearance and user friendly functionalities such as ease of purchase, high effective. Adidass goal is to lead the sporting goods industry with brands built upon a passion for sports and a sporting lifestyle. They want to become the best sports brand in the world. They will be a leader in developing the sports industry, and set high standards for other similar companies. Moreover, Adidas aims to help athletes perform at their highest level, and make innovative products modeled on the athletes needs. We will write a custom essay sample on Marketing and Adidas or any similar topic specifically for you Do Not WasteYour Time HIRE WRITER Only 13.90 / page In addition, anticipate and respond to their needs, they create a culture of innovation, challenge themselves and change their product quality continuously. By this culture, they push the boundaries of products, services and processes to strengthen their competitiveness. They increase visibility in the world. Then, Adidas product will become their first choice. They provide diversification products attract dislike sports’ consumer will buy Adidas products, on the other hand, increase different production direction, so they can expand Adidas market. SWOT Analysis Strength New product From Adidas marketing research, the company has decided to revamp its apparel division to be more fashion savvy. As a result of product and pricing research, Adidas has decided to continue to focus on the young people market while increasing its market share in the middle and low price ranges in an attempt to broaden Adidas product spectrum. Grand marketing For our grand strategy, Adidas utilizes innovation to produce top quality athletic footwear and apparel. As a result of devoting vast resources to the research and development of its products, Adidas has captured the largest market share in the athletic footwear and apparel industry and continues to be the leader of quality products. Marketing Research Adidas primarily conducts marketing research on a continual basis to assist in maintaining our company’s position as the leader in the athletic footwear and apparel industry. Because of such research, we have decided to revamp our apparel division, we can still greatly improve. Adidas will be organizing the internal business by gender as opposed to sport category and conducting increasing amounts of research addressing the buying habits of men, who tend to be item-driven, and women, who tend to be collection-driven, with specifically targeted product lines. Weakness Poor Marketing While other athletic shoe companies bombard the airwaves with commercials pushing their product lines, Adidas remains out of sight and out of mind. While Adidas’s competitors are known by familiar slogans like Nikes Just Do It, Reebok’s, Are You Feeling It, does not equate to their brand name in the eyes of most consumers. Pricing Adidass products are considered to be of higher quality and as a result have higher prices relative to our competitors. While the prices are realistic given the nature of the products we offer to our consumers, at times our consumers may not agree. Opportunities Economic Growth The athletic footwear and apparel industries will benefit from the currently strong economic backdrop in the United States. Spending is high and is expected to result in sales growth industry-wide. The Trend Athletic shoes and apparel are need of people life. This is due to both the increasing numbers of people exercising and the trend towards casual apparel. Competitive Competition is fierce at all levels in within the industry, especially among the leaders. This creates a sense of security for the companies that have been able to create a niche. Cost cutting due to restructuring of operations will give many companies the chance to price products more competitively. New Market Increasing financial recovery in overseas markets proves to be an area of expansion for the athletic footwear and apparel industry. Internet E-tailing, or customer-designed internet merchandise, is threatening the traditional distribution channels, thus eliminating the middle-man distributors and allowing for increasing profitability. Threats Limited Technology The industry has reached a level of maturity. While style and technology in athletic apparel and footwear has reached a maximum point. Unfixed Economic Inflation is looming over the world economy, which may spark a cutback in consumer spending. Market Saturation In terms of market saturation, many of the key manufacturers in this industry have been around for many years. Consumers may be searching the market for new and different footwear and apparel products. Marketing Objective First Year Objectives: During this year, we are aiming for global market share to 15% Second Year Objectives: During this year, we are aiming for global market share to 20% Marketing Strategy Position Adidas position the market to release a series of new products (including shoes, clothes) to brand younger, the product are more color to attract the young people the price are between $250-$400 to become the icon of the product to attract more young people to buy. Product Strategy Repackaging Adidas brand, Adidas is the movement of goods is no longer just for sports (Such as: protective, durable, exercise performance) and designed to be a new trend of Adidas, to become a clothing both indicators introduce a new series: Department of formal / youth clothing. Trend into the new market introduction of some products are not only be used when in motion, and usually in shopping / to ball can wear products. Pricing Strategy In order to attract customers more successful, we decided to set an average price of about $250 to $ 400. And began to expand our product line and improve product quality, the source used to attract customers, such as reaching a certain level and have a certain reputation, we have decided the price increase $550 to $1500, to fashion, trends, etc. to mark the high enjoyment of our the brand. Distribution Strategy Our channel Strategy is to use Intensive distribution, marketing Adidass product through well-known brand and high quality to attract many consumer. During the first year, we will open more branches in other area with other high well-known local brands branches. In area of our choice, we will choose open to the Square of the main district, like Sogo in Causeway Bay, Langham Place in Mong Kok. Finally, we plan to combine with other brand, so that increase the distribution Intensive. Marketing Research Using research, we are identifying the specific features and benefits that our target market segments value. Feedback from market tests, surveys, and focus groups will help us develop the Adidas. We are also measuring and analyzing customers’ attitudes toward competing brands and products. Brand awareness research will help us determine the effectiveness and efficiency of our messages and media. Finally, we will use customer satisfaction studies to gauge market reaction. MARKETING MIX Marketers use the tools to meet the needs of the target customers these tools are called marketing mix. These are 4p’s of marketing: product, price, place and promotion. Collectively they are called marketing mix. In the context of 4p’s product is to meet the needs of consumers in terms of services and goods. Place, promotion, accessibility are the other factors which gives importance there should be a good place for stocks which will be easier to the consumer to get through it. Promotion of product also plays and important role in the marketing. Promotion of the product increases the interest of customer and also creates a value and trust towards it. It also gives the importance and relevance of the products. Promotion can also be through the communication. Price also matters it should be in accordance with your target customers. Also in such a manner that it will give more revenues in short run. Each mix has its own importance, remember if your marketing mix doesn’t meet the needs of the customers then you will never meet your objectives. For example if you have improve your product, then the cost in the production must increases as a result it increases the cost of the product. There must be a good communication to tell the customers that you have improved the quality for them to make more desirable and stable thus increases the price. Product The product is the physical product or service offered to the consumer. In the case of physical products, it also refers to any services or conveniences that are part of the offering. Product decisions include aspects such as function, appearance, packaging, service, warranty, etc. They know that marketing is the fundamental to provide the actual benefit to the customers. Marketing is not only to provide the product but it is to the change or to communicate to the customers and convince about it. Adidas as a product people need comfort, durability and style. Level of products 1) Core customer value. Adidas provide basic products to satisfy the customer needs. Such as: shoes, clothes 2) Actual product. Adidas use advertising to promotion their products, they use specially sports star to attract fans and design different type shoes to satisfy different customer’s needs. 3) Augmented product. Adidas provide after sales and delivery service. Pricing It is the only mix which generates the revenues to the company. So the company should follow the strategy of price making by considering various factors: Brand value The price should be decided in such a manner so that it matches with psychology of the customers, If you made a higher price than it will decrease the demand for the product and hence fewer buyers. Fewer buyers ultimately lesser will be the sales and hence profit. The price should not be too low because If the price is too low than then it will decrease the value of the product for the customers. They might be question on the quality of the product. Suitable for the target customers As higher as well as the lower price will affect the value hence the price should be right. It should be matched with customers which you are targeting. If you are targeting to high class then your price should be high and if you are targeting the middle as well as the lower class then the price should be matched accordingly. Generating the revenues quickly Price also affects the revenues and the profits of the company. If we talking in terms of profit maximization then marginal revenue should be equal to marginal cost. Also the difference between the total revenue and the total cost should be Maximum, Place A crucial decision in any marketing mix is to correctly identify the distribution channels. The question â€Å"how to reach the customer must always be in your mind. The place is where you can expect to find your customer and consequently, where the sale is realized. Knowing this place, you have to look for a distribution channel in order to reach your customer. Distribution areas- Locations, Logistics, Channels, channel motivation, market coverage, service levels, internet usage, and mobile technology usage Instead of place it would be better to use the word distribution but the MBA lingo uses place to memorize the 4 Ps of the marketing mix! The distribution strategies applied by Adidas: 1. CONCENTRATING RESOURCES ON MOST PROFITABLE CUSTOMER SEGMENTS Concentrating on distribution channels reaching most profitable segments Offering total customer service at higher price 2. EXPLORING AND EXPANDING NEW GEOGRAPHICAL MARKETS. National market expansion Regional market expansion Export market expansion. Promotion Promotion includes all of the tools available to the marketer for marketing Communication. Promotion uses methods of communication with two objectives: (1) Informing the existing and potential consumers about a product. (2) To persuade consumers to buy the product. Tools of promotion: Advertising Public relations Messages Direct marketing Sales Media Budget Newspaper The promotion strategies applied by Adidas: REDUCING NUMBER OF LOST CUSTOMERS improving communication with present customers. Promotion aiming at existing customer Understand reasons for losing customers ATTRACTING OTHER MARKET SEGMENTS Seeking other distribution channels Advertising in other media Recommendation Action Awareness They need to increase awareness, first to try to carry out from the advertising and promotional activities to make. Internet Due to technological advances, the customers have to start from the Internet, and gain the products type, new and different products information, to join the online shopping features, thereby increasing visibility and sales rate. Athletes Their main target customers are athletes, they will investigate the athletes needs, and develop to satisfy their sporting goods, and allow them to test the sporting goods, thereby greatly improving product reliability, they can find the well-known players wear Adidas sports supplies to attract more consumers to buy our products. Competitiveness Through the product are improving the quality and service continuously, as well as sufficient production volume, they will choose Adidas. They offer a variety of products to attract consumers, such as clothes, shoes etc. , moreover, they can increasing the production of different directions, so that they can expand the market. Clothes sport clothes and appearance of the past is not enough to attract, you can taste a series of clothes for young people, They can find out potential young athletes to do the spokesman, re-packaging, which can attract athletes, but also to attract young people to buy a new batch, increase market occupancy rate and enhance visibility. Nutrition bars nutritional drink The food transferred energy to the into their body Nutritional supplements to food or drink into a high frequency and high-energy food! According to the principle of â€Å"Orgone† Energy refinements made Beamer, inside a variety of tailor-made infusion of rare gases and the permutations and combinations of different metals, the energy absorbed in the universe are excited vibration can be re-issued a high element of different substances frequency energy, so that these elements such as: food more easily digested and absorbed, to drain away and better taste. Moreover, the energy bar high-frequency energy can be released, so that athletes need to supplement the body within a short time energy and performance on the field . Much to attract athletes to buy food. Shoes sports shoes market has been already maturity period, it is difficult to increase market share in the further , so they can try to Adidas mix other companies to develop another product to use for different place , so as to stimulate and increase the market. Different Ball Club Sponsored by different types of balls club will make to the different types of sports fans know Adidas, it will make the customer to want to buy. In addition to increased awareness, also can attract some of internal club member and external club member use Adidas products. Market With advances in technology, people will increase the demand for sporting goods, therefore, Adidas future trends, but also constantly to develop new technology to continue to master the sporting goods market.